Tequila Takes the Stage

The Tequila industry is reaffirming its role as a powerhouse for holistic development in Jalisco, this time transcending the agave fields to conquer the small screen. With the start of filming for a new international series in the municipality of Tequila, the sector projects a direct economic impact of 50 million pesos and the creation of 500 jobs, strengthening both the local economy and the state’s global image.

This phenomenon represents an unparalleled territorial branding strategy. By transforming agave landscapes and distilleries into visual protagonists, the industry does more than just promote our national spirit; it attracts high-impact tourism and consolidates the “Smart Destination” concept. The synergy between the Government of Jalisco—via Filma Jalisco—and the Tequila sector proves that cultural heritage is a top-tier economic asset.

This audiovisual project doesn’t just generate immediate revenue; it positions the identity of the Tequila region before global audiences on digital platforms. This ensures visibility that benefits the entire production chain, from the jimador to the exporter.