The firm Clase Azul opened the doors of its facilities named La Hacienda in the delegation of Capilla de Guadalupe, within the municipality of Tepatitlán de Morelos. The complex integrates tequila production areas, art exhibition spaces, and food consumption zones on a 20-hectare plot of land.

The governor of the state of Jalisco, Pablo Lemus Navarro, attended the opening event. At the site, the official pointed out that the brand ships bottles of the beverage to 114 countries and has 2,000 people on its payroll. Regarding the design of the venue, the governor stated: “It was not conceptualized solely as a factory. This, in addition to being a great gift and a great jewel, is an architectural museum for tequila.”

The founder of the company, Arturo Lomelí, explained to the audience that construction work began in 2016. The businessman detailed that the purpose of the project is the promotion of elements of the culture of Mexico through the production of distillates and ceramics. Regarding the ownership of the place, the executive indicated: “This belongs to Mexico; this does not belong to Clase Azul.”

The planning of the site required the intervention of five architecture firms. The building plan preserved elements of the Los Altos region, with the protection of huizache specimens, stretches of land, and rock formations. The center features aging rooms, a bottling facility, a pottery workshop, and a restaurant for the public.

The rector of the Universidad de Guadalajara, Karla Planter Pérez, and Senator Clemente Castañeda Hoeflich attended the presentation. During the meeting, company partner Juan Sánchez commented that the completion of the buildings demanded a decade of labor. The partner added that the project combined the tasks of professionals in architecture, engineering, and masonry.